This campaign presented a unique problem: How could we combine teen boy messaging with mom messaging in an elegant way?
We never figured it out, so we made this stuff instead.
Margot vs. Lily is Nike's first web series & my first time getting client feedback to "dial down the heroin references."
If you don't feel like watching all 8 episode, please allow my remarkably shrill yet monotone voice to guide you through this much shorter campaign summary instead.
The only way to become a marathon runner is to actually run a marathon.
Exercise is a miserable chore that will make you feel great!
It's a free country, which means you can file your taxes for free on TurboTax & alter historical facts to fit your brand message.
Target has a bunch of stuff.
Here is some of that stuff.
This woman's obsession with Christmas makes the people who wake up for Black Friday sales seem comparatively sane.
Taxes are just a bunch of easy questions about your horribly complicated life.
Velveeta Cheesy Skillets answers a question no one asked.
A couple pages from a book of poems I wrote with an ex-boyfriend!